Jon: Trovata Fall 09…

Trovata can sometimes, unfortunately, be a little too quirky for it’s own good. Designer John Whitledge loves to include wierd buttons, silkscreened images, velvet trim, and other bits and bobbins. The effect is usually a little low brow, appealing to the “more stuff = more fashion” crowd who mistake adornment with style.

I was pleasently surprised then to find that Whitledge’s collection for next Fall was so sleek and (though still layered) fairly minimalist. Trovata seems to be growing up along with it’s now-no-longer-college-aged fan base. I am in love with the toggled duffle coats and the comme des garcons rip off addition of purposefully misaligned buttons.

Hopefully Trovata’s price point will remain in  the ballpark of reasonability. With he current recession and his already strong youth focused market, Whitledge would be smart to keep these classicly timeless pieces at least somewhat affordable.



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